Bud Lights Dylan Mulvaney promotion ‘doesnt make any sense at all,’ finance guru says. Oxygen Financial CEO Ted Jenkin discusses the fallout of the partnership between Bud Light and trans influencer Dylan Mulvaney.
Beer juggernaut Anheuser-Busch has seen its value suffer since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney. While financial gurus don’t expect the $132 billion company to go anywhere, the eyebrow-raising promotion could certainly tarnish Bud Light’s reputation.
“I simply don’t understand why they hired the person who was doing the marketing. I mean, if you’re a target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, that just doesn’t make any sense at all,” Oxygen Financial CEO Ted Jenkin told Fox News Digital.
“They generally focus on getting blue-collar workers and younger adults that are 25 to 29 years old. So, I don’t think that this one campaign is going to colossally destroy the brand,” Jenkin continued. “But certainly short term, it puts doubt into their loyal drinkers of Bud Light to say, ‘Do I want to continue to be drinking Bud Light based upon who they’re showing representing Bud Light?’”