Anheuser-Busch, the largest brewing company in the United States, may be facing a public relations nightmare as reports emerge of the company having to dump large quantities of expired beer due to the recent controversy.
Bud Light has been a struggling brand for quite some time. When they hired a new marketing director, however, all of that was supposed to change. In a way, it did. The New VP of Marketing, Sandy Batt, decided to use social media influencers like Dylan Mulvaney to promote the brand.
Unfortunately, the rural, white, male, heterosexual crowd that makes up the beer’s base wanted nothing to do with it.
As a result of the controversy, many consumers have been turning away from Anheuser-Busch’s products, with some boycotting the company altogether. This has led to a decline in sales, and many of Anheuser-Busch’s products are now reaching their expiration date with few takers.
Anheuser-Busch may now be forced to dump large quantities of expired beer, which could be a significant financial loss for the company. In addition to the financial impact, the controversy has damaged the company’s reputation, with many consumers now questioning the company’s commitment to anything at all.
The CEO of Anheuser-Busch has responded to backlash and calls to boycott Bud Light over the brand’s partnership with transgender influencer Dylan Mulvaney.
CEO Brendan Whitworth said the company “never meant to be part of a discussion that divides people” in a lengthy statement published to Anheuser-Busch’s social media accounts on Friday.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote, adding that Anheuser-Busch has “a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people,” the statement continued. “We are in the business of bringing people together over a beer.”